Sunday 18 September 2016

Target Audience Description

Age-
We feel our music video would be suitable for young adults preferably the ages 15-24. This is because our theme is a love/relationship which people of this age would find this appealing to watch.

Gender-
The typical gender of people who watch music videos based on a love story are female and our music video has elements of love which females will aspire to have.

Social Demographic Group-
Our video is aimed at people from B-C2 as the song we have chosen is less mainstream so would appeal to people of a lower class. Additionally, these groups are more likely to enjoy alternative songs like ours.

Occupation-
We feel students and people in the art and performance industry would be more likely to enjoy our song as they're most likely to be signed up to music apps such as Spotify and apple music  to see the latest music. Similarly, these types of people are fans of the artist and would be aware of a new song through advertisement such as Twitter or Facebook.

Hobbies-
People who are into art, playing acoustic instruments and performing arts will appreciate our music video as it will include dancing and artistic elements. People interested in photography will also be interested in the video as we aim to achieve high quality camera skills that will create a good picture.

Style-
The song style will be Alternative as it isn't very mainstream and not many people have heard of the artist.

Media Grouping-
Film: 'The Fault In Our Stars'
          'The Hunger Games'

Tv: 'Made In Chelsea'
      'Vampire Diaries'

Uses&Gratifications-
To Entertain,Escape and Identify
The video would be enjoyable to watch from an audiences perspective as it will include a minor narrative story hidden within the song. It would also help audiences to escape from their life's as the video will be very personal and opening to the audience.

Solutions-
Boredom- our music video will provide entertainment to the audience relieving their boredom.

Relationships- The lyrics provide hope for the people struggling within friendships and relationships. It allows them to escapee from their real world and get inspiration. 

  

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