Olly Murs advert for his Right Place Right Time album follows the main conventions of an magazine advert. It contains the name of the artist an the album along with the release date and single names that will be popular with audiences. The font used is quite childish but presentatble promoting fun. Also the songs that have already been released is featured which will catch the audiences attention making them aware of what the album will contain. It also follows with Flo Rida's name to promote his album to attract the rappers target audience as well as his own. The image of Olly himself takes over half the advert making sure the audiences can recognise him. Using a mid shot allows the audience to see him holding his hands in his pockets, presenting a relaxed and friendly image. Him looking directly at the camera makes it personal to the audience as it looks as if he is looking at them persuading them to purchase the album. The smart/casual outfit he is wearing is far from mainstream making it appeal to different target audiences. It presents a different image which audiences may be interred to look into. 'ollymurs.com' is printed a the bottom on the advert allowing audiences to have to option to explore deeper into what he's about.
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