Analysis of Magazine Adverts

Olly Murs advert for his Right Place Right Time album follows the main conventions of an magazine advert. It contains the name of the artist an the album along with the release date and single names that will be popular with audiences. The font used is quite childish but presentatble promoting fun. Also the songs that have already been released is featured which will catch the audiences attention making them aware of what the album will contain. It also follows with Flo Rida's name to promote his album to attract the rappers target audience as well as his own. The image of Olly himself takes over half the advert making sure the audiences can recognise him. Using a mid shot allows the audience to see him holding his hands in his pockets, presenting a relaxed and friendly image. Him looking directly at the camera makes it personal to the audience as it looks as if he is looking at them persuading them to purchase the album. The smart/casual outfit he is wearing is far from mainstream making it appeal to different target audiences. It presents a different image which audiences may be interred to look into. 'ollymurs.com' is printed a the bottom on the advert allowing audiences to have to option to explore deeper into what he's about.

Location Recee

Warren Farm

This location is accessible to us as a group and has a variety of green/forest areas to film different scenes in. Having it so close to us enables us to use it as much as we want ad can always go back to get more footage if needed.

Location Problem!!

As discussed in our pitch we were meant to be using the lavender fields to film part of our music video. After contacting the people about filming we found out it was closed and would not be available for us to film in. This means we are going to have to change the location in our music video. 

Synergy

A way in which different elements of a media conglomerate work together to promote linked products across different media platforms. For example the music video, poster adverts and Digipak  all having a common theme to link them together. 

Examples: 

• Tom Odell: Long way down.

His Music Video, Digipak cover and advert has used the same imagery, text and colour theme all the way through to create a consistent marketing campaign. This makes it recognizable and conforms to both Tom's brand image and indie pop genre.

• Lana Del Rey: Born to Die.

A consistent campaign has been used to promote Lans album. Her music video for follows the same theme as her Digipak and Magazine album helping promote her brand image. 

Magazine Advert Conventions

Distributing Music Videos

326742475 Ways of Distributing Music Videos by Georgina Huggett on Scribd

Student Digipaks

This Digipack is visually appealing with it following a common theme. It contains all the conventions of a Digipack and informs the audience of the genre. The font is very fitting and the white stands out.  My only criticism is the album art on the back and front is very much repetitive. It could have contained a different angle for the camera.

I particularly like the images on this Digipack as they are very original and have been edited to cause an effect for the audience. This engages the audience and makes them become curious which is vital when selling a product. The colour themes match up perfectly and it follows the same theme throughout. 

My criticism for this Digipack is the spine, a simple word is not going to sell! It must contain information which will draw the audience in making them want to pick it up and buy it!

I like the way this one has 6 parts. It allows the audience to gather more information about the artist and get the most of what they buy. However more information could have been added as the close up of the tree is very repetitive. My favourite part it the transfer for of the face and tree, this is the theme i would like to follow in when creating my Digipack.