Target Audience Description

Age-
We feel our music video would be suitable for young adults preferably the ages 15-24. This is because our theme is a love/relationship which people of this age would find this appealing to watch.

Gender-
The typical gender of people who watch music videos based on a love story are female and our music video has elements of love which females will aspire to have.

Social Demographic Group-
Our video is aimed at people from B-C2 as the song we have chosen is less mainstream so would appeal to people of a lower class. Additionally, these groups are more likely to enjoy alternative songs like ours.

Occupation-
We feel students and people in the art and performance industry would be more likely to enjoy our song as they're most likely to be signed up to music apps such as Spotify and apple music  to see the latest music. Similarly, these types of people are fans of the artist and would be aware of a new song through advertisement such as Twitter or Facebook.

Hobbies-
People who are into art, playing acoustic instruments and performing arts will appreciate our music video as it will include dancing and artistic elements. People interested in photography will also be interested in the video as we aim to achieve high quality camera skills that will create a good picture.

Style-
The song style will be Alternative as it isn't very mainstream and not many people have heard of the artist.

Media Grouping-
Film: 'The Fault In Our Stars'
          'The Hunger Games'

Tv: 'Made In Chelsea'
      'Vampire Diaries'

Uses&Gratifications-
To Entertain,Escape and Identify
The video would be enjoyable to watch from an audiences perspective as it will include a minor narrative story hidden within the song. It would also help audiences to escape from their life's as the video will be very personal and opening to the audience.

Solutions-
Boredom- our music video will provide entertainment to the audience relieving their boredom.

Relationships- The lyrics provide hope for the people struggling within friendships and relationships. It allows them to escapee from their real world and get inspiration. 

  

My Genre

By Georgina Huggett

INDIE FOLK

Conventions- 

Establishing shot to allow the audience to familiarise with the location so the story line will flow           naturally to them.

Features of nature introducing green, open spaces. This open space, with minimal action, helps             the audience feel the emotion and create a connection with the artist.

Panning shot to help the audience follow the characters adding to the connection they will feel to         the artist.

View of sky is normally used to show passing time or action allowing the audience to keep up             to date with the narrative of the story. Its also calming and therapeutic way of relaxing the                   audience making them feel comfortable. 

Natural lighting making the audience feel connected with the artist as its more relevant and                   familiar with them. 

Instruments- 

• Acoustic Guitars
• Violins
• Pianos
• Ukulele

Examples:

Bon Iver

The Paper Kites 

Music Video Research

Artist Profile

By Georgina Huggett  

Music Video Industry

A music video is a short clip pairing a song and video, produced for promotional or artistic purposes. Music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

324015536 Music Video Indusrty by Georgina Huggett on Scribd

First listen

With a piece of paper and pen me and Isla sat listening to Wings twice through and wrote notes on  what was going through our mind at this time. This enabled us to gather specific ideas and start thinking about ideas for our music video.

NEW SONG!

After joining a group with Isla we combined ideas and found we were looking at the same genre of music. The Indie Folk genre is very wide spread and after listening to a variety of songs and discussing ideas we decided to follow through on Isla's original idea with the song from Birdy's 'Wings'.


We decided on this song because it's very open to ideas and can be interpreted in a number of ways.
The original music video above has no narrative and is entirely performance based which we are going to change in our video. The fast paced editing allows the audience to gain insight into the location and join in with the chaos of the scenes. This allows them to feel involved and enjoy it as if they were present. There is loads of people surrounding Birdy which helps gain a wider target audience. However the many close up camera shots of Birdy allow the audience to connect and feel the emotions dismissing the other characters. High key lighting has been used to attract the audiences attention. Scenes of fire and fairy lights draw the audience in making is catch their eyes and focus. We are looking to have a more slow pace, low key music video containing minimal people to allow the audience to fully interact with our characters. I think this will help get the message of the lyrics across.